There are many different brands of "Hoodia" with prices ranging anywhere from $9 to $60 — but the truth of the matter is that the type of Hoodia you buy directly impacts how much weight you will lose. Low-priced products are made using diluted, weak or even fake Hoodia. Real wild-crafted Hoodia gordonii is expensive and difficult to obtain — if a product is being sold for cheap, it is more than likely completely ineffective and utterly useless for weight loss.